Can packaging with only limited (or none) environmental impact also be attractive and distinctive? Is such packaging in line with the public idea of sustainability and does the consumer want and understand this? If you as a brand owner can really demonstrate that your packaging is both attractive and sustainable, you may have the holy grail in your hands.
It may cost a little, looks nice and is made sustainable. Corona helps Vrijdag Premium Printing to score with luxurious, innovative packaging and labels. Read the entire article, written by Peter Scholtes, for newspaper ED.
Last month the “Dutch Financial Times” published an article on the subject and about consumers willing to pay a premium price for such products. Interest for premium products remain significant and is also expected to increase short term in upcoming markets.
The printing effects in the video with Pieter Steenaert is about sheetfed gravure printing: 'Realistic printed metal effects, all-over textured lacquers and printing in RGB colors'. Sheedfed gravure printing makes it possible, also in short runs!
Pieter Steenaert, co-owner of Brum Design is one of the packaging experts who participated in a series of short videos highlighting special printing effects by Vrijdag Premium Printing. The printing effect that emerges in the video with Pieter is about Sheedfed Gravure Printing.
The print effect in the video with Ingrid van Engelen is about varnishing. Adding varnish can be an effective way to engage the senses and make your packaging stand out. Watch this video and get inspired.
Ingrid van Engelen is one of the packaging designers who contributed to a short series of video’s of Vrijdag Premium Printing about printing effects on packaging. Get to know Ingrid, co-owner of Freelanceteam.
With the rise of the eco-conscious consumer, brands need to be mindful of the sustainable credentials of their products and their packaging. ‘Natures Candles’ is a concept design innovation that uses NatureWax® made from hydrogenated soybean oil and non-hazardous vegetable derived additives.
The print effect in the video with Joost la Housse is about hot foil stamping. Foil printing provides a luxurious look and highlights parts of a label or packaging with an alluring shiny appearance. Watch this video and get inspired.
Read the interview with Joost and discover his passion for packaging with a personality. Joost la Housse, owner of Joost Identities, is one of the packaging designers who contributed to the short video series of Vrijdag Premium Printing about printing effects on packaging.
The print effect in the video with Leanne Pieters is about embossing. Embossing is a printing technique that produces a three-dimensional image on paper. It is actually printing without ink. An eco-friendly way to bring your packaging to life.
Leanne Pieters, owner of Loft Packaging Design, is one of the packaging developers who participated in a series of short videos highlighting special printing effects by Vrijdag Premium Printing. Read the interview with Leanne and discover her vision on packaging.