Printing Effects | Become inspired

'Attractive packaging design motivates people to make impulsive choices.'

Setting the Senses on Edge
Can you imagine a world without packaging? Today's packaging should not only be functional, a well-executed packaging communicates key information about your brand to a prospective buyer, encouraging them to select your product over a competitor’s. Your packaging design should trigger the senses, attracts buyers and above all create a unique experience.

Grab customers’ attention
Printing in just full color is nowadays not enough. Customers want an experience and expect more. But how can your packaging catch your audience’s eye? Adding special printing effects to your product packaging can help your product stand out from the crowd. First impressions are vital when shoppers make decisions in a split-second. Special printing finishes are like the frosting on the cake, that makes your brand complete and truly memorable.

Sense of sight, texture and fragrances to enhance consumer experience
There are various ways to stimulate the consumer's senses by means of special printing. Special printing effects often respond to visual stimuli, but there are also effects that involve feeling. We can also add fragrance inks or fragrance sensations (which appear after friction) to paper and cardboard.

Mix and match printing effects!
Multiple printing effects can be added on the same sheet! Because Vrijdag prints on sheets (and not on a roll), it's no problem to let the sheets run through different machines. The fact that we can add so many different printing effects in house to packaging is unique in the Netherlands! We hope to inspire you, if you have any questions, please get in touch.

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