Packaging for perfume and chocolate
The opportunities are there, notes Henk Nota. In his office he shows one premium package after another. A silver cardboard giftbox for perfume bottles, another printed with a metallic mirror effect for chocolates.
For a well-known brand in washing powder , Vrijdag Premium Printing developed a new packaging concept. An overall white box, with no ink. Via the embossing technique, well developed to create cigar bands, the brand message is communicated on the packaging.
For an American customer Vrijdag Premium Printing printed a gift box for a computer game.
"Global cigar market is stable"
Should Vrijdag Premium Printing tap into new markets because the tobacco industry is shrinking? "Yes," says Nota to the frequently asked question whether cigars are still smoked. Cigarettes are becoming less and less popular, but "premium smoking" is stable. The cigar lover still likes to sit down for a cognac and a cigar. “Smoking cigars is a moment for yourself. In the Netherlands cigar smoking is a small market, but in the United States and also in Germany, Italy, Spain and England many cigars are sold.”
"Due to corona, people can't go out for dinner and instead tend to buy premium luxury goods.”
Henk Nota, Vrijdag Premium Printing
The corona period learns that Vrijdag’s knowledge and experience from the cigar market can easily be used into new markets. Because of the lockdown, people can’t go out or go for dinner." We notice that consumers focus instead on luxury goods packed in attractive packaging. We benefit from this trend since we’re specialized in premium packaging. Packaging with special printing effects that is truly eye-catching. Henk Nota shows a luxury gift box for a scented candle which costs around forty euros. For the Bijenkorf retailchain an advent calendar with 25 wrapped presents was developed and produced. Nota: “This was sold out in no time!”
A second trend that’s getting stronger under the influence of Covid-19 is sustainability. "Every day we are busy with a project related to sustainability." Plastic packaging is making way for cardboard and paper, notes Nota. The print process and printing effects are becoming more environmentally friendly. For example, Vrijdag Premium Printing uses mineral powder instead of the metallic bronze powder to create stunning metallic printing effects. Another product that recently is developed is a fully compostable label, printed with natural ink for the fruit and vegetables market.
Sustainable cocoa shell cardboard
Increasing environmental concerns is one of the reasons why Vrijdag Premium Printing has joined "Packadore Collective", an international collective, founded in 2020, existing of seven companies that develop sustainable packaging solutions. One of these is LOCOletter, a chocolate letter based out of thirty cubes of chocolate and with which any letter can be formed. For LOCOletter Vrijdag manufactured a sustainable cardboard packaging that is partly composed of cocoa shells .
Vrijdag Premium Printing can easily be found online from all around the world. “For a customer from Australia, we supply packaging for a skin care device,” says Nota. Early morning video calls and trial assignments preceded the final assignment. "This way, it is also possible to acquire new customers digitally."
Photo copyright: © Sem Wijnhoven / DCI Media