INVITATION to Packadore Congress

The congress about the packaging solutions of the future!

Date: Tue, October 25th, 2022
From 2:30 – 7.00 pm
Location: Blue Collar Hotel, Klokgebouw 10, Eindhoven

Keynote speaker is

Lucas De Man (director, presenter, theater maker, founder of foundation Nieuw Helden and CEO of Biobased Creations)

6 PACKtalks by

  • Ben Dellaert (Kiwa)
  • Oscar Bos (Vrijdag Premium Printing)
  • Jeroen Blous (Kurz)
  • Martin de Munnik (Co-founder en Developer Neurensics)
  • Ronald Lewerissa (SGK/Generous Minds)
  • Ruben Hillenius (HowArt)

Packadore congress program

2.30 pm - 3.00 pm           Walk-in with refreshments

3.00 pm - 3.10 pm           Welcome on behalf of Packadore by Marcel Verhaaf

3.10 pm - 3.30 pm           Keynote Speaker: Lucas De Man about ‘Transforming with art impact’

3.30 pm - 4.45 pm           6 PACKtalks about 

  • ‘Insides into the human decision making, the power of neuromarketing’ 
    by Martin de Munnik (Co-founder and Developer Neurensics)

  • ‘Application of the Desirability Scan’ 
    Friday, founded in 1905, is the premium printer from Eindhoven. Oscar Bos takes you along in the possibilities of making packaging both attractive and sustainable to thereby creating optimal “brand love”. To test this objectively, Packadore has developed two
    Quick Scans, which Oscar will explain during his presentation.

  • ‘Design: it starts with designing differently’ 
    by Ronald Lewerissa (SGK/Generous Minds). Brand love is increasingly dependent on sustainability and inclusivity. Ronald outlines this trend based on striking examples.

  • ‘Certification in sustainability land' 
    Introduction by Ben Dellaert of Kiwa in the many (international and national) standards and certification schemes related to sustainability.

  • 'Fascinating coating solutions' 
    KURZ develops and produces decorative coatings that are applied via a PET carrier film and that are transferred (hot stamping) onto a wide range of products: for decoration of packaging, labels, plastic products, etc.. Traditionally, PET carriers are no longer important once the transfer decoration has been applied to the substrate, the PET residual material is removed and usually used as a replacement fuel. With KURZ RECOSYS® we offer a return and recycling system and convert the PET residual material into a high-quality injection molding material called RECOPOUND®. KURZ is a global leader in hot stamping and coating technology with more than 5,000 employees worldwide. Jeroen has been working as an Account Manager for Leonhard Kurz Benelux B.V. for more than 11 years.

  • 'The art of the HOW' 
    by Ruben Hillenius, founder of HowArt. Do you know the CO2 impact of your packaging?
    And how to reduce it? Ruben introduces the Sustainability Scan.

4.45 pm - 5.15 pm          Room discussion with all PACKtalk Speakers, moderated by Marcel Verhaaf

5.15 pm – 7.00 pm          End of program, you are all invited to join a walk to the Embassy of Rethinking Plastic
                                          for a cozy gathering drink with additional info about the Packadore exhibition: OPEN2ALL


Please register below or forward this invitation to your colleague.





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