Can packaging with only limited (or none) environmental impact also be attractive and distinctive? Is such packaging in line with the public idea of sustainability and does the consumer want and understand this? If you as a brand owner can really demonstrate that your packaging is both attractive and sustainable, you may have the holy grail in your hands.
In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe. Packadore Collectives exhibits at Dutch Design Week as a partner of the Embassy of Rethinking Plastics at Yksi Expo. Under the title ‘Insights into human decision making’ we as Packadore Collective combine concept/design/innovation with consumer neuroscientific research.
It may cost a little, looks nice and is made sustainable. Corona helps Vrijdag Premium Printing to score with luxurious, innovative packaging and labels. Read the entire article, written by Peter Scholtes, for newspaper ED.
Last month the “Dutch Financial Times” published an article on the subject and about consumers willing to pay a premium price for such products. Interest for premium products remain significant and is also expected to increase short term in upcoming markets.
With the rise of the eco-conscious consumer, brands need to be mindful of the sustainable credentials of their products and their packaging. ‘Natures Candles’ is a concept design innovation that uses NatureWax® made from hydrogenated soybean oil and non-hazardous vegetable derived additives.
‘LOCOletter’ helps reduce such waste by offering the same premium chocolate concept but rethinking the design to reduce waste.
SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck join forces to design and implement both desirable and sustainable packaging solutions.
