Last month the “Dutch Financial Times” published an article on the subject and about consumers willing to pay a premium price for such products. Interest for premium products remain significant and is also expected to increase short term in upcoming markets.
With the rise of the eco-conscious consumer, brands need to be mindful of the sustainable credentials of their products and their packaging. ‘Natures Candles’ is a concept design innovation that uses NatureWax® made from hydrogenated soybean oil and non-hazardous vegetable derived additives.
‘LOCOletter’ helps reduce such waste by offering the same premium chocolate concept but rethinking the design to reduce waste.
SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck join forces to design and implement both desirable and sustainable packaging solutions.
