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Is packaging still allowed to be attractive?

Is packaging still allowed to be attractive?

Can packaging with only limited (or none) environmental impact also be attractive and distinctive? Is such packaging in line with the public idea of sustainability and does the consumer want and understand this? If you as a brand owner can really demonstrate that your packaging is both attractive and sustainable, you may have the holy grail in your hands.

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Visit Packadore during the DDW 2021

Visit Packadore during the DDW 2021

In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe. Packadore Collectives exhibits at Dutch Design Week as a partner of the Embassy of Rethinking Plastics at Yksi Expo. Under the title ‘Insights into human decision making’ we as Packadore Collective combine concept/design/innovation with consumer neuroscientific research.

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