Can packaging with only limited (or none) environmental impact also be attractive and distinctive? Is such packaging in line with the public idea of sustainability and does the consumer want and understand this? If you as a brand owner can really demonstrate that your packaging is both attractive and sustainable, you may have the holy grail in your hands.
It may cost a little, looks nice and is made sustainable. Corona helps Vrijdag Premium Printing to score with luxurious, innovative packaging and labels. Read the entire article, written by Peter Scholtes, for newspaper ED.
Last month the “Dutch Financial Times” published an article on the subject and about consumers willing to pay a premium price for such products. Interest for premium products remain significant and is also expected to increase short term in upcoming markets.
The printing effects in the video with Pieter Steenaert is about sheetfed gravure printing: 'Realistic printed metal effects, all-over textured lacquers and printing in RGB colors'. Sheedfed gravure printing makes it possible, also in short runs!
Leanne Pieters, owner of Loft Packaging Design, is one of the packaging developers who participated in a series of short videos highlighting special printing effects by Vrijdag Premium Printing. Read the interview with Leanne and discover her vision on packaging.
