Can packaging with only limited (or none) environmental impact also be attractive and distinctive? Is such packaging in line with the public idea of sustainability and does the consumer want and understand this? If you as a brand owner can really demonstrate that your packaging is both attractive and sustainable, you may have the holy grail in your hands.
Last month the “Dutch Financial Times” published an article on the subject and about consumers willing to pay a premium price for such products. Interest for premium products remain significant and is also expected to increase short term in upcoming markets.
SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck join forces to design and implement both desirable and sustainable packaging solutions.
Together with Impact Nation (an initiative of ABN AMRO Bank N.V. in collaboration with TNW X & Impact Hub Amsterdam), we recently started a unique project to accelerate our further development in the field of sustainable entrepreneurship.
A 115th anniversary does not just fall into your lap. Today, in a nutshell, I will introduce our history to you, in which we reflect our origin and where we also take a brief look at the future of Vrijdag Premium Printing.
